Bringing the iconic Cinqueterre kitchen into an interactive 3D experience created for a WeChat campaign in Beijing, China.
Scroll ↓EXPLORING DESIGN BEYOND THE SHOWROOM.
For a WeChat campaign in Beijing, we helped transform Schiffini's Cinqueterre kitchen into an interactive 3D experience, giving users a new way to explore its design, proportions, textures and materials. Working closely with the marketing team and 3D developers, we designed the user interface and interactions that connected the digital experience to the kitchen's 3D models.
Designed by Vico Magistretti for Schiffini, Cinqueterre brought aluminium into the kitchen as a defining element of its identity.
An interactive digital experience created around Schiffini’s Cinqueterre kitchen, bringing product, storytelling, visualization and interaction together in one immersive experience.
The challenge was to translate the character of an iconic Italian design into an intuitive digital experience — allowing users to discover its details through interaction rather than static imagery.
Designed by Vico Magistretti for Schiffini, Cinqueterre became one of the brand’s most distinctive expressions of Italian kitchen design.
An interactive exploration of scale, textures, finishes and materials — bringing users closer to the details that define the kitchen.
Aluminium, marble and reflected light become the core visual vocabulary of the experience.
Strong typography and generous space echo the precision and measured proportions of the product.
Motion and image sequencing reveal Cinqueterre through detail, surface, light and atmosphere.